La Roche-Posay x Macmillan

La Roche-Posay and Macmillan had partnered together to create education around the side-effects of skin care in oncology, and approached us to help tell cancer survivors’ powerful stories. This project was all about skin and it was really important to us that we got that right. At ALBA this is our kind of work; human-led storytelling in its purest form. Safe to say we were thrilled to come on board.

The tone of these films was key for us to get right; these are real people with different and highly personal experiences of their cancer journey. We wanted to tell these with humility and authenticity, through the good and the bad.